![]() The phrase "Black Lives Matter" became a rallying cry for protests against racism and police brutality sparked by the 2020 murder of George Floyd.Īsked why he wore it, West said in a Fox News interview Thursday: "I do certain things from a feeling, I like, just channel the energy, it just feels right." He was widely criticised for wearing the "White Lives Matter" T-shirt, which was also shown as part of his collection in Paris. White Lives Matter t-shirt receives criticism West has made headlines in recent years for his psychiatric problems, controversial comments about slavery, and support for former U.S. The artist was associated with Nike for years but broke away in 2013, lending his name to Adidas as they launched their first Yeezy shoe together in 2015 – a partnership that went on to make him a billionaire.Īlong with Beyonce, Stella McCartney and Pharrell Williams, West's has been one of the top names used by Adidas to boost sales, especially online.Īnnouncing the review, Adidas did not mention recent tensions, but said its partnership with the rapper had been "one of the most successful collaborations in our industry's history" and was "rooted in mutual respect and shared values". | Photo Credit: also sparked controversy this week when he was pictured wearing a "White Lives Matter" T-shirt at Paris Fashion Week. Kanye West sparked controversy this week at Paris Fashion Week when he was pictured wearing a “White Lives Matter” T-shirt.
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